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Morico: In-house design dep. | Role: Design, packaging, production supervision, social media.
The biggest local burger shop (at least in number of branches) got a total rebrand in 2016. As the parent company’s First in-house designer. I was assigned the task of creating all visual systems, from signage to napkins, and also providing agencies with social media posts.
In addition, I was also involved in coordination with production houses to ensure clean, top quality packaging.
Given the huge number of operating branches, and the budget required to re-brand, the new logo was designed to resemble the existing one, and aligning the brand to use one green logo instead of green for signage and brown for packaging.
Last two images: Rare candid image showing the brand before and after rebranding, and the two logos before and after.