IT'S A GOODLIFE
The 2019 Opel models rollout aspired to be more than automotive, it aimed to be a lifestyle, a good lifestyle
VIEW
Egypt has a big market with intense competition for mid-level cars. the challenge to meet budgets with many features is hard to meet.
Opel planned a novel strategy, to extend its brand into more of a lifestyle. Engaging customers on many levels to present OPEL cars as a lifestyle statement.
THE CHALLENGE
Secure leadership for OPEL as a leading an automotive brand. While the challenge is straight forward, the ways to achieve it are more than many to say the least.
THE RESPONSE
OPEL launched "It's a Good Life" campaign. Introducing many activations through several seasons to be close to OPEL's customers.
ERA
BLES
- 01LOGO
- 02SPATIAL DESIGN
- 03BRANDING
- 04COLLATERAL
- 05SOCIAL MEDIA
"It's a Good Life"
The start was with giving the activation its identity, to emphasize its scope beyond automotive sales. Complete with it's own unique logo & typography, with a subtle hint to the parent OPEL brand by using the iconic yellow/black color combo.
Then, creating a huge array of branded items for mall branding, and also for OPEL branded events, using the campaign's identity as the primary brand, with suble branding from OPEL in certain points.
"OPEL is now closer to us, it's right next to you when you feel like "this is good"
Project reflection