InteriorQatar2014
With focus on interior design. Interior Qatar was envisioned to include many design fields like furniture and retail design
VIEW
In 2014, preparations were on foot in both Cairo and Doha for what was to be a monumental event.
Interior Qatar was to launch its first edition. and while logistics and production took the lead, there was no brand in sight. In cairo, the creative team rushed to complete the picture, setting a brand language that is minimalistic but captivating. Color was used boldly to accent a very simple composition. Boldness and simplicity resulted in creating visuals that are recognizable in both large and small applications, without compromising the calm elegance the rand envisions.
THE CHALLENGE
Time was extremely important, deadlines were very close, and production was split between two countries. Yet everything had to raise the bar once more. The scale meant that there are different teams of production for each channel.
THE RESPONSE
The reasonable option was to simplify as much as possible each step. Brand assets had to be consistent, easy to reproduce in different materials.
ERA
BLES
- 01LOGO
- 02BASIC IMPLEMENTATION
he choice was to create a simple yet powerful mark.
The logo easily reads (IQ 14) which is the shorthand used to market the event. Then comes color, changing in hue and shape to add a fresh look to a cutting edge event.
